Should we enter a new market?
Dendroh investigates the opportunity, challenges the evidence and compares the possible ways forward.
PLATFORM
Rigour shouldn’t be reserved for the biggest decisions.
Organisations know how to investigate important questions properly. The constraint has always been the time, people and coordination required to do it consistently. Dendroh makes more of that work practical.
AN ILLUSTRATIVE INVESTIGATION
01 · PLAN
Shape the investigation before the work begins.
Dendroh turns the objective into a visible plan: the questions to answer, evidence to examine, alternatives to compare and authority needed for what follows. The structure can be reviewed before substantive work starts.
SHARED EVIDENCE · 5 RESEARCH SETSOPTIONS · COMPARED AGAINST SHARED EVIDENCESIGN OFF · DECISION · SEND
4 of 23 sources · 1 stale
Running · 3 of 4 steps
5 sources · high confidence
3 sources · high confidence
Calculator · 3 cases
Configured approval required before the decision progresses
Compared on shared measures · no automatic winner selected
Authority rechecked before sending
Checks passed before you accept: 3 options, do-nothing present, every option valued on every measure, no measure under one option only.PROPOSING IS THE MODEL’S JOB · ACCEPTING IS YOURS
02 · RESEARCH
Research you can challenge, not just accept.
Dendroh investigates across your connected systems, documents, external sources and tools. It evaluates the evidence, identifies gaps and contradictions, and shows why particular sources informed its findings.
Your experts can inspect what was considered, understand why evidence was selected or set aside, and bring overlooked information into the investigation.
The research is done for you. The evidence remains open to challenge.
EVIDENCE SELECTION
2 INCLUDED · 1 NEAR MISSInspect why evidence was included or set aside, and intervene when your knowledge matters.
Customer interview findings
INCLUDEDSelected · Direct evidence of demand
Market overview report
SET ASIDESet aside · Older evidence with limited additional coverage
Regional distribution side letter
Not selected · Low apparent relevance to demand
CURRENT RESEARCH FINDINGCOMMERCIAL VIABILITY
The available demand evidence supports further evaluation of a partner-led approach. Commercial constraints remain to be examined.
Promoting a source adds it to the investigation. It does not automatically change the finding.
Dendroh undertakes the research. Subject expertise can improve the evidence on which it relies.
03 · COMPARE
Put credible options on the same terms.
Dendroh brings the alternatives, assumptions and trade-offs into one comparison. Select any value below to inspect the method, inputs and evidence behind it.
DECISION COMPARISONEnter, partner or defer?
SELECT ANY VALUE TO INSPECT ITS BASIS| MEASURE | AEnter directlyBuild and operate locally | BPartnerEnter with an established partner | CDeferPreserve the option to enter |
|---|---|---|---|
| Time to first revenue | |||
| Capital required | |||
| Operating control | |||
| Reversibility |
WHERE THIS VALUE CAME FROM
Shorter time to first revenue
OPTION BPartner
- BASIS
- Partner coverage and enablement plan
- RECORD
- Operating feasibility
BEFORE THE DECISION
- One independent demand source is older than preferred.
- Evidence about a competitor’s plans remains in conflict.
- The partner route depends on final commercial terms.
04 · DECIDE AND ACT
Progress the work under defined authority.
The decision gate makes the available options, rationale and authority boundary explicit. Work within configured authority can progress; anything outside it is routed to the appropriate responsible role.
Recommended next action
Progress the partner-led pilot.
- Tests demand before larger fixed commitments
- Uses an established operating route
- Keeps unresolved evidence visible
AUAuthorised sponsorCan approve the market-entry decisionCAN APPROVE
STStrategy leadCan record and submit the recommendationSUBMIT
REResearch agentCan investigate within granted scopeNO APPROVAL
05 · RECORD THE REASON
The record holds. New facts arrive beside it, never over it.
Every decision can be traced backwards: the approval, the choice, the records it drew on, the evidence they admitted and the exact plan that ran. When the world moves, the record shows what changed beside what was known at the time.
Partner with a distributor
Decided by Head of Strategy · approved by Chief Executive · prepared for board review
WHAT IT STANDS ONApproval Chief Executive · 22 May 2025 · authority recorded
Decision Partner with a distributor · rationale · responsible role
Records used R-01 to R-05 · each linked to its evidence
Evidence considered 31 used · 14 set aside · 1 stale · 1 not found
Plan version v3 · accepted structure · version recorded
9 Jul 2025: the market leader announces a regional launch.
During a later review, the competitor question that was in conflict on 22 May is settled against the original assumption. The new information is recorded beside the earlier decision. Acting on it requires a new decision with its own record.
06 · SOPHIA
Ask the work, not just the answer.
Sophia provides a conversational route into the investigation. Ask what is missing, inspect the basis for a comparison or find the part of the record that needs attention, subject to the same access controls as the underlying work.
What does this investigation still need?
The defer option has no adverse case. The plan can be reviewed with that gap visible, or additional research can be commissioned.
Which evidence supports the partner route?
The operating-feasibility record and partner terms support the route. The final commercial terms are still unresolved.
What changed after the decision?
A later competitor announcement was added for review. The earlier evidence and rationale remain available separately.
What work could Dendroh take off your hands?
From supplier assessments to voyage evaluations and financial reviews, show us a process that requires research, analysis and judgement. We’ll show you how Dendroh could help.
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